mediacrit.com

In August 2002, they ran a contest called “Sex for Sam,” which involved participants winning a trip to the Sam Adams Brewery in Boston by having sex in “risky locations’ throughout New York City, including St. Patrick’s Cathedral, a zoo, Rockefeller Center, the Disney Store, and the FAO Schwarz toy store. Each of the five couples participating was assigned a “spotter” who called back to the station and engaged in on-air descriptions of the sexual activities with the hosts.

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