mediacrit

a blog of news and journalism criticism

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Entries from September 2005

Behind the Wal-Mart PR

September 20th, 2005 · No Comments

There has been mounting criticism of Wal-Mart in recent years. Critics charge they kill off small local businesses, they contribute to urban sprawl, they squeeze suppliers into bankruptcy, they discriminate against female employees, they hire illegal aliens and fire union organizers.

Last January, Wal-Mart fought back with a multi-million-dollar massive public relations blitz, including full-page advertisements in more than 100 newspapers, a new round of television commercials featuring happy blue-vested Wal-Mart workers, and a web site called walmartfacts.com (as an antidote to critical sites such as walmartwatch.com).

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Tags: Labor News · Public Relations